Christmas is Coming

Christmas is coming!  The shopping days are getting shorter & The Life’s a beach team are working like demons to get life’s A Beach together and now the new and exciting Beachcomber Directory is coming together very well and promises to be an excellent first edition.  Both websites are cooking, particularly The Beachcomber, thanks to the great support we are getting from the Southcoasters.  We are even getting enquiries from Gauteng now.

Remember, whatever you need, whatever you want,  you will find it in the Beachcomber.  You can look at the site at www.thebeachcomber.co.za  From a pair of socks for Grandpa to a holiday at a relaxing holiday resort, its all there.

If your car breaks down there is a full list of all car support services from tyres to tachometers to sound systems.

If you have a crisis there is a list of emergency numbers.  If you need to find a great school there is a list for that.

We have a fantastic range of restaurants on the South coast; there are scenic tours to occupy you throughout the whole holiday season.

If your website is not working for you and just costing you money, with no results, join our online marketing and website building club and build yourself the best site ever and learn to be your own webmaster.  E-commerce really works!  Details are available at www.rapidwebsite.co.za

Life’s A Beach!  There is no recession on the South Coast!  Turn the formula around and you can turn hard times into boom times.  South Coasters are tough.  We have had our share of disasters and we are still here. Difficulties are just a learning opportunity for making ourselves more efficient  and cost effective. “When the going gets tough the tough get going”

That’s enough waffle from me now.  See you on the beach

ADVERTISING WITH MUSCLE

The South Coast of Kwazulu Natal is one of the most Beautiful Holiday destinations of the world. It is also one of the most incredibly under-advertised areas in the world. We have sparkling beaches.We have pristine wildlife areas. We have the most amazing variety of wildlife you can find anywhere. We have adventure and watersports activity in unrivalled variety.

What do we do with it? Do we develop it to it’s fullest potential? No! We pollute the rivers we kill the wildlife and our advertising in world terms is woefully inadequate. We have to wake up and smell the coffee (by the way the coffee farms are great places to visit) If not we will fall behind even further than we have already.

We have to clean up the environment, police the vagrants, clamp down hard, really hard! on all forms of crime and advertise our wonderful assets.

Yes! Life’s A Beach Magazine and the Beachcomber directory have an agenda here. Of course we do, but we also offer incredibly well priced advertising on a quarterly as well as now on an annual basis. We also have a website platform and linking system that will allow you to market your business worldwide on a constant basis. We also do quite a lot of free editorial. We would love to do more but we need the help of the citizens, who to a large extent own businesses in the area.

Get in touch with us! Your business should already be listed with us – FREE! If not tell us who you are & give us your phone number.

Do you want to learn to build your own website that will bring more tourists and locals to your door. Join our website marketing club at www.rapidwebsite.co.za We have now reduced the setup fee to a one-off R800. The monthly hosting fee is R100. You can build a 100 page website, styled to your needs using this system and your fellow club members will help you when you get stuck.

There are no gimmicks here!

Just phone 039 681 3673 or cel 082 781 5103 or log onto www.thebeachcomber.co.za or www.lifesabeachmag.co.za

More Hot News

Our marketing team at Life’s A Beach Magazine and The Beachcomber Directory is growing by leaps and bounds

We have a fantastic new marketing person; Salome High who has lots to offer and I am sure will become well known to people in the South Coast region . She is a creative person who created art works for Sol Kerzner’s company in Dubai. (The Atlantis project) and I am sure she will be a great asset to the general marketing effort. We have also hooked up with a directory solutions operation who is bringing new marketers to the party.

The upshot of all this is that in December we will be bringing out not only a super duper Holiday edition of life’s A Beach but also the first edition of The Beachcomber Directory.

Make sure you grab a copy when it comes out. We will be doing an initial distribution in which we cover all relevant outlets in the region from Scottburgh to Port Edward. This will be followed by monthly distributions indefinitely from then on. Then in December 2009 we will be distributing the second edition. We expect that this directory will be hugely popular as it is brand new, attractive and comprehensive with great maps.

For those businesses who have not yet booked an ad in The Beachcomber there is still an opportunity to do this. If you do not book an ad you will automatically receive a free listing for your company. However if you have have not advertised locally before then you need to contact us ASAP to make sure your business is not left out.

Our contact details are as follows:

Tel 039 681 3673/ cel 082 781 5103 E-mail hugo@the beachcomber.co.za website www.thebeachcomber.co.za

Whatever You Want!!

Did you know that you can find ANYTHING you want or need in the Kwazulu Natal South Coast at any time of the day or or night by calling up www.thebeachcomber.co.za  Need a holiday – All the resorts are there, want to go out for a delicious dinner, All the restaurants are there, if your dog is looking scruffy, we have a FULL list of dog parlours.

This service is FREE to all residents or visitors on the South Coast. Use it.  It will change your life!

Word of mouth is just that – “one word to one ear”. The Beachcomber is one one word to the WHOLE WORLD.  Don’t wait to meet a friend to find out whatever you need to know. Find it in the Beachcomber.

In early December the Beachcomber booklet is hitting the streets everywhere from Scottburgh to Port Edward.  It will be a brightly coloured A5 booklet. It will be available at every information centre, there will be a copy in every room in every hotel or guesthouse or B & B worthy of the name, it will be in a supermarket in your area.  It will contain Beautiful maps of every major area in the South Coast.  It will be available ALL YEAR ROUND and it’s FREE.   When did you last hear that word

By the way, It’s not too late to get an ad for your business in this invaluable directory.  Our marketers are extremely busy trying to see as many businesses in the area as we can to offer them this amazing opportunity but it’s difficult for us to get to all of you in the time that’s left before publication.  Don’t wait for us to phone you for an appointment.  Call us or E-mail us NOW.  Don’t miss the boat.  If you do miss the boat we can still put an ad on the website for you but you will have to wait a YEAR till December 2009 to get an ad in the next printed directory.

Contact Hugo or Salome on

039 681 3673  or 082 781 5103 or 076 535 0874, or E-mail hugo@thebeachcomber .co.za

Advertising, Necessary Evil or Huge Benefit?

Every day I hear the same comments: “Advertising doesn’t work” I spend a fortune on newspaper advertising, directories, pamphlets, magazine articles and I get minimal results”. “My advertising budget is all used up for the year” I’ve heard them all!

What’s the answer? – Simple – Place your advertising budget where it will give you constant exposure, to the right market with an affordable advertising cost.

The “machine gun approach” ( I call it) doesn’t work. Stop throwing money at the problem.

The Beachcomber Directory – go & look at it Now!! at www.the beachcomber.co.za

Cost R550.00 PER YEAR ONE-OFF COST

BENEFITS

Website advertisement for a year. Printed advertisement for a year in an attractively presented annual directory that will be distributed monthly, will be in every information centre, all rooms in major hotels and guest houses, supermarkets, sports shops, recreation venues. You name it! It will be everywhere! all year round. Plus! Plus! a link from your Beachcomber advert directly to your website.

If you don’t have a website join our Marketing Club & learn to create your own website in your own time, at your own pace and swop your experiences and get invaluable advice from fellow website builders in our online forum.

It’s fun!, its educational It will give you invaluable knowledge about how to make your website work for You and your business.

Just go to www.rapidwebsite.co.za and all will be revealed.

Life’s A River

I pass the Mzimkulu river every day and have a passing look to see how many fishermen are on the river that day as I am a keen on fishing and like to know what’s cooking there.

What I didn’t know is that this river that we are all aware of and sometimes lake for granted is in serious danger. I was told that although the upper reaches of the river are beautifully clear and unpolluted that as you progress down the river towards the mouth that it becomes more and more polluted and that the water quality is deteriorating fast. A meeting was held yesterday to discuss the matter and various steps are being undertaken by interested parties to fix the problem

The river has a fascinating history. Mzimkulu (The native name means “Great Home of All Rivers”)

Marble was discovered near the river mouth in 1867. In 1879 Wiliam Bazley (one of the world’s first underwater demolition experts) blasted away rock to form the breakwater.

The region’s growth arose largely out of the activity of local sugar, tea and coffee farmers. The farmers needed to transport their produce to the sea and as a result a port was developed inside the river mouth and a railway line was built to transport the produce some two kilometres to the sea.

Ships were wrecked regularly at the harbour entrance before the railway line was built and sank right there, blocking the harbour entrance.

From 1882 onwards settlers from Norway, Britain and Germany could buy plots suitable for farming for the princely sum of 7shillings and 6 pence an acre. Can you believe it?

Construction on the harbour mouth began in the 1880’s. The sea wall and South Wharf were bigger than Durban’s harbour at that time. Durban’s harbour facilities consisted of wooden landing stages only. The Port Natal railway line reached Port Shepstone in 1901. After the construction of this railway link the harbour fell into disuse and became progressively silted up.

That’s the background. Now it starts to get interesting. Anyone with half a mind will realise and has realised long ago the fantastic potential this river and it’s surroundings has for the futureeoh thew region. There are many and varied tourism and adventure companies offering a fascinating variety of things to do in and around the river. For example there are some original Rock art paintings from the San people to look at.

If you think of what Knysna, for instance has done with its waterfront the mind just boggles at the opportunities offered. The key principle to keep in mind is that conservation of the river and it’s surrounds must go hand in hand with development. It’s no good building a marina, shops and entertainment complex around a river and harbour mouth that is being progressively polluted.

Never fear! Spiller’s Wharf, together with the South Coast herald and various other interested parties have conceived a fantastic plan to Save The River. It involves an intensive survey of the river starting in its upper reaches and working its way down over a series of trips where experts in their fields (one hopes) will investigate what can be done to improve the quality of the water, remove alien vegetation and engage with local communities and business and property owners to progressively improve the situation.

The approach is to attack the problem by undertaking trips down the river on a regular basis which will have a substantial element of adventure and fun, which in turn will provide fascinating anecdotal copy for the media and the public to read and hopefully , act on as well. Potential sponsors will be approached for support. Its a “win,win” all round.

Up The River!!

Regards to all

The South Coast Rocks! – or does it?

It’s all happening on the South Coast! Did you knowthat Margate is 100 years old this year? What’s happened to all the press coverage? Where is our famous local Council regarding this momentous anniversary? Where are the events organisers?. Why haven’t we the public and our valued visitors been told about celebration events for this milestone? We at Life’s A Beach will definitely be getting on the phone to ask these questions! Come on Guys! Spring is officially here and we need to get organised. The Bumper Holiday edition of Life’s A Beach is being put together right now and its going to be the best issue ever!

We need articles from sundry South Coasters which we will publish FREE of charge in the magazine. Just E-mail us your

contribution at ads@lifesabeachmag.co.za  The Beachcomber Directory will be hitting the streets on 1st December 2008. Grab your copy as soon as it comes out as this will be your complete guide on everything you need, where to go, and what to do in the South Coast! Maps like you’ve never seen before in this area, Clubs and Associations and ALL BUSINESSES WILL BE LISTED FREE! Make sure your business is listed! Check on this at www.thebeachcomber.co.za & phone us if it’s not there.

HOT PRESS ITEM!! The Rapid Website Online Marketing Club is now up and running and people just like yourself are building their own websites, learning all about website building, and taking part in forum discussion on all aspects of web design on our

online forum. If you go to www.rapidwebsite.co.za you can find out about all this.

That’s enough for now. Happy Spring and Holiday season; and remember LIFE’S A BEACH.

Hot News!! Rapid Websites are here!!

Hi Folks, business owners, Internet addicts,Fishermen, Divers and adventurers; in other words all the Great South Coasters who want to forge ahead and benefit from the Fantastic new technology that is exploding worldwide and also, believe it or not, on the South Coast of KZN as well.

We have the hottest marketing and promotions tool to hit the South Coast ever!

It’s called Rapid Web Sites!

Here’s how it works

You can build your own website save Thousands of Rands and promote your business Big Time!

Its quick and easy and you can learn how to do this mysterious art of website Design.  You can also hone your web building skills in your own time, thus making your site perform better and better as you learn.

Setup Cost            R800

Monthly Hosting    R100

Or we’ll build you a One page website including hosting, domain name and E-mail addresses for    R75-00 a month

Best of all – Beachcomber, together with our web designer will make sure that you have the best links and thus your website will continue making contacts and profits for you continuously!! because Google will  upgrade your site every time you work on it or a customer logs in.

Don’t hesitate.  This “|Window on the World” will work for You!

Call or E-mail right Now

Hugo@thebeachcomber.co.za or call 039 681 3673 or 082 781 5103

Cheers and Happy Site building.

Hugo

Summer is Coming

Hi everybody.  The dark days of Winter will soon be over and its time to start planning for the holiday season.  In order to celebrate this happy fact Life’s A Beach and the Beachcomber directory would like to offer all local business owners something special!!

20008/9 HOLIDAY COMBIMEDIA SPECIAL R750-00

You can run a simultaneous ad in Life’s A Beach magazine as well as a year’s advertising in the Beachcomber Directory at the stupendous one – off price of R750-00. This means your business will be featured in Life’s A Beach Magazine for 3 months and you will have very effective exposure in The Beachcomber Directory from November 2008 till November 2009. Multimedia advertising works!  It is all about exposing your brand name and you will be reaching two different types of markets.

Your existing website will be linked with The Beachcomber  website at NO EXTRA CHARGE. If you don’t have a website yet we will design and set up and host one for you for R75-00 per month.

The Internet is incredibly powerful and it WILL HELP YOUR BUSINESS!

Also if local business supports this initiative it will enable us to have more editorial content in our Life’s A Beach Magazine, thus making it more interesting to the reader which will also make more effective for all advertisers. Life’s A Beach is your magazine. Help us to make it more effective for you!

Call us. We would love to hear from you as we are determined to make effective advertising affordable for all South Coasters.

Just to change the subject for a moment, Can Anyone tell me where the Shad are hiding. I would love to know?

Cheers! and A Happy and Successful Holoday season to all.

Hugo

Now’s The Time

Now’s the time to start breaking out of the Winter doldrums and start planning and acting! We have had a lousy Winter but Spring is on the way. It will be here before you know it. Life’s A Beach Magazine looks like it’s on a diet because of the poor economic climate. No More the diet stops here!

We intend to have a Bumper Holiday Season edition to run from October to December 2008. Pricing on our ads will continue to be competitive as before. We are trying hard to encourage you guys to advertise More! – not less so we can give you more editorial and fascinating facts about the South Coast. This is a great place to live in. We all know it. The potential for the South Coast is enormous and just crying out to be developed. The Hibberdene Harbour project is now rolling Big Time and it’s going to galvanise the whole area into action if we support it and use it as a springboard to develop other ideas and other projects.

Enough of that!

New slogan ” A Window on the World” That’s what we are offering you the business person on the South Coast. For R110-00 per month we can offer you:

  1. An ad on The Beachcomber website for 15 months
  2. A printed ad in the Beachcomber Directory. This little A5 booklet is going to be everywhere on the South Coast in the next couple of months and it will be the best reference you will find to what to do and where to go. The book is full colour, glossy, jam packed with information and FREE and it has real Maps that work
  3. Two additional Bold Listings in other categories in the book and in the website.
  4. A link to your existing website – active and immediate access to all Beachcomber browsers to the exciting world of your business/ tourism outlet, adventure and fun – You name it. If you already have an existing website then you don’t need us to make you one and the price comes down to R390.00 a year – once- off payment. Your advertising needs are covered for R32.50 a month!! So what are you waiting for?
  5. A one page website which will be yours! A free domain name, free hosting and as many E-mail addresses as you need (within reason).

Remember, a website is International. The world wants to know about your business – Not just the South Coasters. “word of mouth” is just that – One word to one ear. The World Wide Web is comprehensive communication to the whole World.

Cheers to all our wonderful South Coast friends. See you on the Web.

Hugo