Lifes a Beach mag

The Easter edition of Life’s A Beach magazine will be on the streets in a few days. Enjoy it. It’s FREE and there’s not much of that around these days.  Welcome to our Easter visitors!  I see that there are already quite a lot of up-country cars around in the South coast region.  As usual Life’s A Beach has the latest news on body boarding from Martin Otto.  Also we would like to welcome to the magazine Ant Brodowicz who gives us the lowdown on South Coast surfing.

Now! for my usual pitch for the very best in advertising here goes…

The buzz word for today is consolidation.  That’s a polite way of saying the world’s economy is in “free-fall” and the only way to survive is to cut back.  Big companies all around us are reducing their outlets from 5 branches to one.  This goes particularly for the motor sales and property sectors.

South Africa is not immune to this blight.  We may pull out of the dive a bit sooner than the rest of the world because of our finance minister’s diligent work on “keeping the market fundamentals sound” over the last decade, but one would have to be blind, deaf and “dof” not to notice the trend.

A big mistake is to cut back on so called non-essentials; in particular advertising.  When markets are falling there is less money to go round.  Thus a smaller pool of buyers for whatever product or service you may be selling. A smaller pool of buyers means more competition to capture a slice of this shrinking pool of buyers.  Aggressive advertising in this market is essential but your adspend has to be carefully calculated so as to give the maximum “bang for your buck”

This is where we come in.

For a cost of R1000-00 – we can give you exciting advertising for 365 days  That’s ALL YEAR ROUND in:

a quarterly magazine Life’s A Beach (3 months duration)

The Beachcomber Directory (that’s The Phone Book, a business directory that gives all the listings FREE, Colourful, attractive advertising, maps of major areas, a full year’s tide table, Emergency numbers and; to top it all an identical ad in the Beachcomber website that automatically links to your own company’s website whenever a customer clicks on your ad in The Beachcomber) (currently the deal is 6 months in the printed book plus 9 months in the websiteplus 3 extra bold listings in other categories) All this adds up to a full year of exposure for your business)

What are you waiting for?

Phone us now or e-mail book your ad via the website for the most cost- effective advertising around!

www.thebeachcomber.co.za Tel 039 681 3673 or cel 082 781 5103